Online ad spending projected at $10 billion in 2005

2nd year growth of 20 percent, traditional media to suffer loss

[Freedom]

I reckon this article might be of interest to many here as well as in the adsense forum.

A surge in text ads on search sites Google (Nasdaq: GOOG) and Yahoo (Nasdaq: YHOO) -- combined with more high-speed Internet users -- also will help push online ad spending over US$10 billion for the first time, analysts say.

Paid searches. Google and Yahoo lead in targeted text ads that appear next to search results. Advertisers love it because they pay only when a consumer clicks on the ad, and they can easily collect information about consumer habits. Traditional media require upfront fees and take longer to process consumer data.

[ecommercetimes.com...]

[Tropical Island]

over US$10 billion for the first time

If our tiny little business located in the middle of nowhere is any indication then on-line sales are booming and PPC will be the king for some time to come.

If i think about what our monthly spend is and then put it in the perspective of the entire planet $10 billion seems low.

[Freedom]

I think the $10 billion is just in USA.