joined:Aug 11, 2004
Long time webmaster but never used AdWord in my life.
Now I am asked to run an advertisement campaign for a large advertiser.
I am thinking of using AdWord on select content websites that are running AdSense. However, I am not able to figure out how the advertiser will track his ad prints and ad conversions?
Is there a way to use our own ad server on AdWord? I seem to understand that is not possible yet (only by invitation).
Is there a standard way for me to take an ad (be it the file, or some code) and place it through AdWord such that the advertiser can track the stats themselves?
Or will they need to access my AdWord account?
Thanks for all the help.