Everything was fine, our sales were growing every month for the past 2 years, then we decided to cut our Adwords budget by about 50%. We were told by an Adwords consultant that we were throwing our money at Google without any real direction. We did not have conversion tracking in place the correct way. Sure, he said, you are getting click, but I don't feel as though you are getting direct sales from your ads.
So, we cut back our budget so that we could re-vamp our ad campaigns, using a different ad for every single keyword, up to 15,000 to be exact. This was at the end of May 2011. Sure, we are spending a fraction of what we were on Adwords, now the ads are very specific, but our sales are down by 35%. I asked whether or not Google penalized our organic rankings due to our cut in our Adwords budget, but our consultant assured us that this was not the case. The only change I am aware of, is that we installed an auto meta-info module that would automatically add meta info for all of our products.
Just wanted to put this out there. Has anyone had any experience with this happening?