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Google Intros Dynamic Search Ads

     
7:16 pm on Oct 21, 2011 (gmt 0)

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Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords.

With this ad type, designed for retailers or other advertisers with large, often-changing inventory, Google automatically generates ad copy ó based on the advertiserís template ó by looking at the content in the advertiserís Web site. Google also automatically displays the ad in response to search terms it thinks are a good match, without the advertiser having to select keywords. Google has been using a similar no-keywords approach in its program for small local advertisers, AdWords Express.

SearchEngineLand [searchengineland.com]
2:09 pm on Oct 25, 2011 (gmt 0)

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I intend to do a very small and limited test this this week, but it looks like it could be a dangerous weapon and a total money drain if you aren't 100% sure what you're doing. Handle with care.
 

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