Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords.
With this ad type, designed for retailers or other advertisers with large, often-changing inventory, Google automatically generates ad copy — based on the advertiser’s template — by looking at the content in the advertiser’s Web site. Google also automatically displays the ad in response to search terms it thinks are a good match, without the advertiser having to select keywords. Google has been using a similar no-keywords approach in its program for small local advertisers, AdWords Express.
SearchEngineLand [searchengineland.com]
