Adwords Benchmark Stats

How to find comparable results for Adwords

[HirumJack]

I started an Adwords campaign 3 months ago and I am not sure how to evaluate if it is doing well or not. The purpose of the site is to generate leads, which it is doing, but I am not sure if my CTR, Bounce Rate, and CPC make sense compared to my industry or not? My QS are all about 6 or 7 so I am unsure if that is as expected or something to try and improve.

Is there any where to see benchmarks by industry grouping so I can get an idea where I stand relative to others in some of the overall stats?

[ppcbee]

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[LucidSW]

QS is the benchmark as it's a measure of how well your CTR (primarily) is compared to competitors. The average seems to be a 5 so 7 is not bad but you do want to improve. When your QS increases, your CPC will decrease for the same ad position. Looked another way, your QS increases and your position moves up for the same bid.