I’m referring to a UK based ad campaign targeting google.co.uk…
Up until today I had a nice neat AdWords campaign going. Landing pages quality is all 7/10 upwards, negative keywords in place and minimising the wastage, CTRs 20% plus for all ads, keywords converting nicely, positions 1-3 for all keywords all the time. All in all a campaign that I was proud to log in to and admire.
Now, since today, I have noticed in the SERPS that my ads are sometimes 1-3, sometimes number 8, then 9, then 5, then 1, then 4, then 5, etc. (I haven't made any changes to the campaign settings.)
It appears that Google is randomly displaying everyone’s ads irrespective of the AdWords ranking algorithm including max CPC!
I’ve tried upping my max CPC to see if it makes a difference but nothing.
Anyone else noticed this?