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Will adwords conversion tracking code allow multiple purchases

or is the tracking cookie is deleted after the first pruchase.

     
12:02 pm on Sep 2, 2011 (gmt 0)

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I have some of my adwords pointing to a landing page for some generic widget terms with strong branding, and with cross domain conversion tracking.

From the landing page, the customer can go to the red widget or green widget site.

Occasionally, the customer will buy from both the green and red widget web sites, within 30 days; from the original adword click.

I want adwords conversion tracking to count this as two sales. Is this possible, or is the adwords tracking cookie deleted after the first sale?
1:14 pm on Sept 2, 2011 (gmt 0)

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the cookie isn't deleted, but does expire after 30 days.

put the same tracking code, from your AdWords account, on those different sites, and it'll track.

things like the Conversion Optimizer only use the 1-per data, but you can display either (or both) 1-per-click or many-per-click data columns within the AdWords interface - click on 'Columns', then 'Customize Columns' and you'll see the 1-per and many-per flavors there.
1:16 pm on Sept 2, 2011 (gmt 0)

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"from the original adword click."

if someone clicks on a 2nd ad from this AdWords account, the sale(s) will be attributed to the last click, not the 'original' click (if that's what you meant by original).

but you can use the Search Funnels reporting to glean insights into the click assist stream.
 

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