Want to see 2 different conversions in AdWords

[Laura_WV]

Hi everyone,

We have just set up a 2nd conversion type in AdWords and I want to be able to see the 2 different types of conversion at a campaign and keyword level.

Now on our website people can either make a live booking or they can make an on request booking and I need to be able to see which keywords are triggering which type of bookings.

I have tried these methods...

1.)Select the campaign you wish to see the stats for > Go to the Dimensions tab > Click the View: drop down menu > Hover over Conversions and then click Conversion tracking purpose
2.)Select the correct campaign > Go to the Keywords tab > Click the Download Report button (which looks like an arrow pointing at a tray) > + Add segment then select Conversion tracking purpose > Hit Create

However they don't work - I have added the Conversions many per click and then data does appear for the two different types of conversion but I want to see Conversion 1 per click only.

Can anyone help me?!

Would really appreciate any help on this one!

Thanks,
Laura

[Dlocks]

So one post below your post:

[webmasterworld.com...]

I'm having basically the same question.

Looks like AdWords does not have a standard functionality to get this kind of must-have-data.

Bit strange. You can create dozens of different conversion tracking labels but you can't see/track them in your report on a keyword and/or ad based level.

[gottsteyn]

I would track and analyze this in Google Analytics.

[RhinoFish]

gottsteyn is correct, use GA, setup goals, you can track it that way.

here's an article that doesn't address your exact question, but because i assume you are trying to optimize the outcome by viewing the segmented data, is tangentially relevant, imo:
[adwords.google.com...]

[Hoegaarden]

Try this -

Within the AdWords Interface select 'Conversions' menu from your 'Reporting and Tools' drop down.

On the Conversions page look for 'Search Funnels' link within the let hand side menu - this is where you want to be to see more detailed info on conversions.