Despite new efforts to stop click fraud, the temptation for scammers is growing. Advertisers once bid pennies to place their links prominently alongside searches for words like "refinance." With traffic to the search sites skyrocketing, last week's bid for that word was $12 a click. Fraudsters have to generate only a few fake clicks to make a day's pay.
Full story here [msnbc.msn.com]
