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If I placed an add in the newspaper with my competitor's company name, but gave my street address and phone number, that would be fraud, wouldn't it? This feels like the same thing.
The domain name is an acronym (uses the 4 first letters of the four word company name)
Your competitor must have a QS of 6 and up to appear above search results.
Are you sure about that? Even for a non-competitive keyword/keyword phrase? So you're saying the top 3 positions, in addition to a high-enough bid, must have a QS above 6?
- so even if it's the only ad that is displaying for a given search, the ad will appear on the right hand side? Which is technically position 4?