So as we continue to work on this remarketing campaign we noticed that the view through conversions are significantly higher than our actual sales tracking from the campaign. Google Definition
View-through conversions count a conversion when there is no Display Network ad click but a conversion did occur within 30 days of the last display ad impression. If there is an ad click preceding the conversion, the conversion is treated as a click-conversion.
1)Does anyone else have a high View through?
2)Is this normal?
Statistically this is a loser to us, but if we consider the view through, that could be a completely different result in the way we are looking at things. One, its free advertising because we pay a CPC, and we would be getting conversions based on impressions without clicks. Two, its a low cost branding tool if the view through definition is true.
Does anyone have some working knowledge of this? I would love to hear what experiences other have with this.