joined:Oct 26, 2005
So as we continue to work on this remarketing campaign we noticed that the view through conversions are significantly higher than our actual sales tracking from the campaign. Google Definition
View-through conversions count a conversion when there is no Display Network ad click but a conversion did occur within 30 days of the last display ad impression. If there is an ad click preceding the conversion, the conversion is treated as a click-conversion.
1)Does anyone else have a high View through?
2)Is this normal?
Statistically this is a loser to us, but if we consider the view through, that could be a completely different result in the way we are looking at things. One, its free advertising because we pay a CPC, and we would be getting conversions based on impressions without clicks. Two, its a low cost branding tool if the view through definition is true.
Does anyone have some working knowledge of this? I would love to hear what experiences other have with this.