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Google Analytics Goals not reporting in Adwords

     
4:05 pm on Jun 29, 2011 (gmt 0)

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We have imported Google Analytics goals in our Adwords account, for some unknown reason the conversions are not being reported in the adwords interface from June 20th, there are no issues in our Analytics account the goals are tracked. We have not done any changes in the site.

There is delay from our dedicated adwords support team to address this problem, tried contacting Adwords phone support..no luck, I was told as we have dedicated support team assigned to our account, all issues have to be directed to the support team.

I'm totally lost without conversion data, cannot optimize campaigns without conversion data. Can somehow please help me, resolve this issue. Thanks!
3:59 pm on June 30, 2011 (gmt 0)

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in GA, they're reporting?
in the AdWords conversion tab, they're just showing zero being imported?
4:38 pm on June 30, 2011 (gmt 0)

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Yes.. GA goals are reported but they are not getting reflected as conversion in Adwords.

It's almost more than 2 years that we are tracking adwords conversions by importing GA goals, couple of times we did experience a delay in reporting - 3 to 4 days max. But this time it is too long & I'm still not able to view conversions - its almost 10 days. It is becoming extremely hard for me to analyze & optimize the campaigns without conversion data.Thanks..
4:17 pm on July 1, 2011 (gmt 0)

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can't tell if you're saying by "not getting reflected as conversion in Adwords" if they are (1) not showing up in your AdWords reports / interface, or (2) they are not showing up in the conversions tab.

from GA, they get imported under the conversions tab, if they report there, they'll show up in the reports.

someone could have edited your goals, unlinked your GA from AdWords, turned off data sharing, and other things - just trying to back up on step from the AdWords interface, and see if the conversions are being imported and are showing under the conversions tab.

what do you see under the conversion tab? (to go there, click on "Reporting and Tools", then "Conversions")
3:05 pm on July 6, 2011 (gmt 0)

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They are not showing up in conversion tab as well as the reports & interface, but goals are getting reported in Analytics as usual.
There are no changes done to any of the settings. But we did create a new Analytics profile & the cost source data was applied to the new account also. So technical our Adwords account cost source data was applied to 2 Anlaytics profile. Could this be the cause for reporting issue?
Our Adwords support team is not proactively helping us resolve this issue. For an advertiser whose success metric is conversion - it becomes very hard to optimize the campaign without conversion data. Though I have created a custom report in Analytics to track goals at Campaign/Ad group/Keyword level, but the process of analyzing data is gets very tedious as we cannot view all the metrics(cost/conv, conv rate,..) in a single interface. Moreover, I had opt out of some of the Adwords features like - conversion optimizer, ad serving setting - optimize based on conversion, Automate bidding rules based on conversion data,...
It's more than 2 weeks that I have been facing with this prob..Any solution?
3:22 pm on July 6, 2011 (gmt 0)

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How long are you looking back? I tend to see a big lag with conversion data being reported in AdWords
3:27 pm on July 6, 2011 (gmt 0)

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From June 20th .. conversion data is not reported in Adwords
2:26 pm on July 7, 2011 (gmt 0)

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new setups have a big initial lag, then it tightens.
since you setup a new profile, give it a few more days.
new setups take ~2 weeks, sometimes as long as 19-20 days.

in the meantime, make sure you've also opted into data sharing - see steps here:
adwords.google.com/support/aw/bin/answer.py?hl=en&answer=105598
2:21 pm on July 8, 2011 (gmt 0)

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From June 20th .. conversion data is not reported in Adwords


It might be due to lag as RhinoFish mentioned. Also, are you tying the Analytics account to any other AdWords account?
 

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