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Adwords Keyword Tool - Negative Keywords

Why isn't this feature implemented?

     
9:51 am on Jun 24, 2011 (gmt 0)

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One thing that really bugs me is the lack of a negative keywords feature in the Adwords keyword tool.

On about half a dozen occasions this month i've been looking at keywords in fairly niche markets where I'm trying to find keywords around a phrase or common abbreviation in that market only to find my results dominated by phrases from a major consumer product sector, the majority of which could be removed by use of a coule of negative keywords.
11:35 am on June 24, 2011 (gmt 0)

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On the left hand side in the keyword tool you should have Include Terms and Exclude Terms. If you place part of the keyword/s phrase in the Exclude terms and Add it will filter out the junk you don't want.
11:42 am on June 24, 2011 (gmt 0)

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Thanks - that's definitely me being blind to things outside of the main content area.
2:28 pm on June 24, 2011 (gmt 0)

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Welcome to Webmaster World, Batface! :)
5:33 pm on June 24, 2011 (gmt 0)

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thanks :)