joined:May 21, 2004
Has anyone else experienced call stats on adwords not matching up to actual phone calls received.
Our stats on google adwords are showing that we receive approx 25 calls a day from advertising our office phone number with our ads. In reality - we only receive around 2 or 3 phone calls a day.
Is this a case of the stats gathered by adwords being incorrect or is there a much more simple explanation such as people accidentally clicking/tapping on the phone number and cancelling the call?