Hi, I do not post here much, but Google policy was changed a while ago with regards to one entity running more than one ad on any given keyword if the ads landing URLS are different in what the offering is, and the relevance is still there. Google will often have larger non agency advertisers create MCC accounts so they can acomplish this. I hate to say it fellas, but money makes the Google World spin and if you can spend big bucks with them, you might get some of that action too. Don't even get me started on things like bogus review sites that a lot of companies to this day can still double serve on because they made it tough to link companies together, but if they would spend time looking at source codes, they would easily be able to find them, but wait, thats a lot of money google loses and since the recession they are hurting on the B+M and affiliate marketers, got to make that money somehwere.
Regardsless if we like the ethics or not, its all about money and the sooner everyone realizes google is about making money, all of the ethical things they double speak to everyone makes you realize they are a company.
Look at their "open source" ways...there is more than one way to make money, there is the immediate "lets make it now" money and then the long in the tooth cash from brand awareness by making everything open and accessible to all is just a long term branding method to get people to keep buying in to the "do no evil" BS they run.
As much as i know how you must feel about multiple ads running on the same keyword, it is something that I am not against if Google allows it because ultimatley if I spend more money, I make more money, Google makes more money, etc... Lets be honest, some here might have "dedicated reps" from Goog, but these reps are nothing more than highly trained sales reps that are manipulating each one of us to SPEND MORE MONEY. It might not be so obvious to some, but I manage a budget in excess of a a million dollars a year and thats just Google. They want the monoey and they will tell you "we see great conversions from other industries"... all you need to do is spend more money. And when you dont, they do not seem to talk too much anymore. I am amazed when I read posts (thankfully this is not one of them :)) about how ethical and honest Google is.
All of this stuff ties in together, adwords, right down to SEO. Thats right, SEO, all of this panda stuff is entertaining to me because I still see crap rising to the top, they call them signals, but really its crap. Why? Well it could be becauuse if there have been SEO sites that organically dominate natural and compliment it with PPC, they can get some quick dough by creating a rank and tank scenario organically and force more people to spend even more money on PPC.
Uhg... I could go on forever about this subject, because i care about the way Google messes up their UI to create confusion about QS, first page estimates, etc....
You know what elese they do? If they know you have a big budget, they will gradually jack your avg CPC up over time because they know a few pennies here and there wont add up in the short term, but if the long run it will add up. Of course I watch that stuff, but I also manage smaller budgeted accounts that have a fixed budget each month and you know what, the avg CPC for that particular account is considerably lower than out larger accounts. I know you do not know me and that I get, but I am not making any of this up, take it for what its worth, Google continues to and will continue to segment their advertiser freedoms based on the amount of money you are willing to give to them. Its a fact of life and of this business, not a fan of it, but more than willing to play if I have to.