Decided not to get into a bidding war for my non performing keywords. So some ads not getting an airing today. However, the CTR for the ads that are showing has increased and there's even a slight drop in CPC. Great start! Next step is to see how much of it converted to sales.
On a personal note, I'm really enjoying the chaos!
How are you landing page jockies getting on?
What are the CTR and and more importantly the conversions looking like?
If anyone wants to compare landing pages, I'll show you mine if you show me yours! Sticky if interested ;).
Pete
Need more data!