I am running several e-commerce projects and most of them suck on generating sales through AdWords.
I have also hired several companies for managing AdWords campaigns and generating sales. 0 Results. The last of them said that the budget was too low for any sales to happen.
Well, it was pretty low - X euros a day. Targeted countries: US/UK (the project is from European Union). The project was related to designer furniture, which is a "expensive" niche. Then I said ok, let's promote only a single product from that shop via AdWords with that budget (the single product was a best seller) - yet no sales at all.
We've tried Image Ads, Contextual Ads etc. I've seen all the keywords, titles, descriptions - nothing.
Do you think if it was X*Y euros a day it would change the situation? Maybe a little. But then how do you manage the ROI?
Gentlemen, if you manage e-commerce store with non-virtual goods, please share your AdWords budget and tell me if it works well for you.
Appreaciate your help.
[edited by: thetmz at 1:58 pm (utc) on May 20, 2011]