Iím new here. As a business owner, Iíve been approached by a PPC management company. They would like to handle lead generation for me. Can anyone help me with the typical business model for a ďpayoutĒ or lead brought by this channel? If this does prove to be viable, do I pay them as I would a sales rep for rev generated from PPC? Do I offer them a percentage of sale based off additional rev brought by this channel. They have a pitch, but I'm interested in the topic I guess. What should I watch out for here?
Thanks for your time.