PPC Strategy for Franchisee and Franchisor Model

[sunnyhbk]

Looking to run a PPC campaign for a big franshisor and its 235 franchise's

The Franchisor will have a budget and so will the individual Franchisee stores. We need to structure things so that the stores are limited by their budgets, was wondering how can we do that?

How can I break down the costs so that each franchisee can have a limit and once their limit is reached their particular ads stop.

I assume i will need to have a targeted campaign for each franchisee with their budgets

Problem is there are about 235 franchisee store nation wide. Does Google allow for 235 campaigns. Did read somewhere that max campaigns allowed were 100?

Can anyone please advise or let me know of any alternate solutions

[LucidSW]

> I assume i will need to have a targeted campaign for each franchisee with their budgets

That's how I'd do it. Or have each franchisee with their own account. But sounds like you want central management.

As for the campaign limit, you can ask to increase it. They may not increase it to 235 (I think the hard limit may be 100 as you mentioned). If that's the case, no problem opening other accounts. That might be best as you could have accounts for franchisees in different regions of country (East, Central, West for example if USA only franchises).

[sunnyhbk]

Thanks for the reply.. yes would probally have to have seperate accounts for each campaign. Was thinking dividing campaign by state as its targetted to audiences in Australia..