How can you display your ad only on the search and content network

[NoCarrier]

There is an advertiser/competitor showing it's ad on the search network only. How is that possible?!

[ugamis1]

You can display ads on Google and the Search Network And the Content Network

-or-

You can display ads on Google and the Search Network only.

-or-

You can display ads on google only

----------------

Those are the only options available.

[NoCarrier]

ugamis1, so how come his ad is currently being displayed on the search network only?

[poster_boy]

Click on "Edit Campaign Settings" within a Campaign.
There, you may opt-in (or out of) Search and/or Content Targeting.

[NoCarrier]

Poster Boy,

I understand, but there is no options "Out of google"

I don't understand why the ad is being displayed on the search network and not on google.

[cagey1]

Is it possible they are on page 2 of Google? They may have more competing ads on Google (and less on the content network), so they may not have a high enough CTR or bid to appear on Google, but both may be adequate to show on the content network.

[AdWordsAdvisor]

I don't understand why the ad is being displayed on the search network and not on google.

NoCarrier, if I were to venture a guess, it would be that the advertiser's budget is not sufficient for them to show for every search - and that when you are not seeing them, their ad is not showing due to the starting and stopping of ad delivery that a 'low' budget will produce, over the course of the 24 hour day.

It is literally not at all unusual to see different ads appear, just hitting the refresh button, as a consequence of the advertisers daily budgets being insufficient for ads to show for every search.

AWA

[NoCarrier]

AdWordsAdvisor,

Awwww.. I didn't think about the budget. I guess you are right.