International Targeting - Region vs. Country

[poster_boy]

Has anyone noticed any differences to the coverage/position that you receive from targeting an entire country vs. (all/some of the) individual cities or regions within that country?

[edit_g]

Well... Yeah - there's a few differences - traffic being the main one. You wouldn't just target a certain area for fun, but to make a campaign more targeted - so you'll probably end up with a higher CTR.

You also end up with the ads displaying differently - with the extra line and you can also further customize ads for each region - again, higher CTR.

As to targeting all regions vs. the whole country: I once selected every individual region in one country as opposed to the whole country by mistake and found that the whole capaign slowed right down. I was scratching my head for ages and then noticed, put it back to the whole country, and it was fine again. That was a good while ago though - so it's probably sorted now.