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"Change History" questions

what do you see?

         

chewy

2:25 am on Feb 22, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I work with several dozen AdWords accounts and at one point I remember seeing VERY DETAILED change history data, including bid changes, word changes, etc.

Due to client issues, sometimes when a project ends, I no longer have access to that account - so this may still apply to a very large account I was running for a while.

Lately, none of the accounts I am working with seem to show this level of detail. All it shows is budget updates, nothing to do with keywords or bid changes or anything other than budget.

I find this startling as I mostly stopped keeping detailed notes of changes as I assumed that change history would account for them. Fortunately this is mostly no big deal as my memory is pretty good and I keep a fairly decent history via client updates.

Do others find that View Change History in AdWords is different now on some accounts than others?

RhinoFish

3:14 pm on Feb 22, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



i don't know about different, but not every change is displayed in the change history log, which for me, begs the question, then why bother.

chewy

3:32 pm on Feb 22, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



it does show changes in great detail, with some accounts, or at least it did, at one time.

does anyone care?