Forum Moderators: buckworks & skibum
Actually, wait a day or so to see what happens to the stats. They're kind of screwy.
We say Position = Maxium CPC X CTR
Does google use today's CTR or accumulative CTR to apply to the formula?
And what default CTR value when google is going to deliver a new ad?
Thanks.
So it's really (this is not the formula, just an example) ((all time CTR x 0.4) + (last 1000 CTR x 0.6)) x (max CPC)
The default value is the average for all advertisers using that exact keyword (and match option).