google broadmatch

[toddb]

You guys like this option? Is there a way to just shut it off. I like the fact i can put - green widgets. And I get searchs for - blue green widgets. But I am getting so much way off stuff and there appears to be no way to identify why. I had a three word term that got broad matched synonim for 2 of the words. Well needless to say it is pretty untargeted at that point.

Also bluewidgets was matched to greenwidgets. The bluewidgets ad was a higher ctr then my greenwidgets ad so the bluewidgets ad was bumping the greenwidgets add on the term "greenwidgets". Google is way too smart to think this is correct.

[toddb]

This must be very old news. I am so amazed. the term - big blue widgets - has triggered on - large green widgets - . Using the "-" so everyknows it is broad match queries.
Of course my CTR is lower on the second term as I never thought I was targeting it. My ad says Big Blue Widgets. Not likely to sell to people looking Large Green Widgets. Also my page does not have green widgets as I was trying to sell Blue ones. Does anyone know if they have expanded this the last few months?

[eWhisper]

This started in October of 2003.

Lots of threads on it [google.com]

[AdWordsAdvisor]

Is there a way to just shut it off

Easily done, toddb. You'll just want to choose other keywords options, such as "phrase match", or [exact match].

There is lots of info about this on the AdWords site. Here are a few places to start:

What are keyword matching options?
[adwords.google.com...]

What are the steps to creating a keyword list?
[adwords.google.com...]

Keyword Matching Demo - on Demos and Guides page:
[adwords.google.com...]

Keyword Tutorial in Learning Center:
[google.com...]

I hope these resources will help!

AWA