10 Favorite AdWords 2010 Innovations

[RhinoFish]

G posted this:
"10 of our favorite AdWords innovations from 2010"
adwords.blogspot.com/2010/12/10-of-our-favorite-adwords-innovations.html

While they don't say their list is in any order, I wondered about other people's opinions here, as to which innovations you think were most important to you.

For me, "Broad Match Modifier" is far and away my favorite!

My top 5, in order:
~~~~~~~~~~~~~~~~~~
#8 Broad Match Modifier
#3 Product Ads
#7 Enhanced CPC
#10 Remarketing
#6 Display Campaign Optimizer

[NatronZero]

I've really enjoyed call metrics for lead based clients. It's helped two businesses I work with better understand their advertising space and total AdWords lead volume.

Remarketing is a great addition as well on the ecommerce side. From a consumer perspective, it annoys me to end!