Same Keyword In Different PPC Campaigns

[ppzhao]

I'm developing PPC campaigns for two new brands/products the company's launching, offering similar benefits. The two products have separate URL's (example: #*$!.com and yyy.com). Can I bid on the same keyword from two different campaigns routing people to two different landing URLs, and have both ads show up in Google SERPs at the same time? Or do I need to create two different accounts for that?

Thanks,
--Paul.

[briggidere]

You can't do it from one account but as you said if you have a valid reason to have 2 accounts, it can be done. If it's a grey area whether you are allowed two accounts be careful as you could get both account banned and the credit card/log ins as well.

[netmeg]

Unless the two sites / products / ads are *completely* different, it's unlikely they'll both show at the same time. Google doesn't want you to double serve.