CPA PPC Campaign Management

Cost Per Aquisition (CPA) PPC Campaign Management

[ryangovindan]

Here are few questions to all you experts:

1. Did you ever worked with any advertisers / customer on CPA deal?

2. What do you consider as your cost per acquisition?
(I do understand it can be either of these: leads, conversions / transactions and downloads. Do consider any of these)

3. Do you also consider the following as part of your conversions metrics?
- Many conversions per click
- View through conversions

Regards,
Ryan

[directwheels]

1. Yes. most of them are through affiliate networks.
2. Not sure what you are asking here. A conversion can be anything the customer specify it to be. A sale (CPS) or lead gen (ex. sign up for some site or enter some info on the first page)
3. Not sure what you are asking here either, sorry.