joined:Jan 9, 2005
I have a website in English only that used by other nations, too.
It shows up on non-English searches in search engines, so people click it.
Some of my Adwords campaigns include broad match keywords in English. Ads are in English, too. I noticed that some of them trigger ads in languages different than English.
It would be cool to take advantage of these non-English keywords but in comparison with ads in English. I would not like to make user feel the site they click to is in their mother tongue.
Anyone has experience of using ads and keywords in different languages?