Click & Convertion

[Ruffay]

HI Friends

am working for Indian Client,(IST)

Yesterday i took Hourly report(6- oct)

Time 00 - 12 i got apx 24500 Impressions and 645 clicks


Today i took same Hourly report (7 - oct)

Time 00 - 12 i got apx 23500 Impressions and 135 clicks


is there any problem with adword account Or any delay with adword Report..

[Mark_A]

I don't know how quickly adwords updates its statistics.

I usually only assume yesterdays will be up to date.

[briggidere]

The clicks and impressions are delayed by up to 3 hours and conversions up to 24 hours. (Bear in mind conversions can appear quite a bit after, so if you run the same report the following month you could have a different set of stats)

Are you in the same time zone as the account and did you run the report at the same time of day?

I have some clients that have accounts running 10+ hours behind where I am so I run reports with at least a 24 hour delay to be sure that they are more accurate.

If you run the reports at mcc level it uses your time zone not the accounts so it can miss some of the data and they run at slightly different times (if they are scheduled) so the stats can be wrong by up to 20% in my experience.