Reporting on multiple conversions

[dane120]

At the start of this week I logged into my Adwords account to run my weekly keyword report to send to my client only to find that this has been removed from the report centre.

I then went to the keyword tab to create the new report and it appears that there is now no way to split out conversions? The website that I am using Adwords to promote has a sign up section and also a ecommerce section and I have been tracking these as two separate conversions in Adwords so I can understand how much it costs per to get a sign up and then ultimately a sale but now it appears I can no longer split out these conversions?

Has anyone else experienced this change recently and if so were you able to find a solution as to how to split out the conversions?

[eWhisper]

The only way to get multiple conversion types at the keyword (or ad group / campaign level) is to use the 'dimension' drop down and select the conversion options.

When you select conversions from the dimensions tab, you won't see clicks, impressions, etc though - just conversion data (one row for each conversion type).

This is an annoying change. I talked to the AdWords Reporting team about this so they are aware that users were using the older format and they are considering how to get this data back into users hands in a more usable format.

If you happen to have an MCC; you can go to the old reporting interface and still get this data (for now; soon it will go away there as well).

[dane120]

Thanks for the information eWhisper, this make life a whole lot easier (for the moment atleast).

What I don't understand is that Google still allows you to set up multiple conversions which to my mind is pointless as you are unable to report what each conversion is worth. Very strange!