Are my 2 campaigns competing with each other?

one is search only the second is search network plus partners

[icedout]

I wasn't sure of what type of results google search partners were bringing me so I decided to split up my campaign which was for both google search AND search partners into 2 campaigns.

I was hoping google would give me the option of doing one campaign for google.com only and one for search partners only, but unfortunately I was only able to set it up like this:

Campaign 1: Google search only
campaign 2: Google search and partners network.

I'm concerned however that now that I'm competing against myself on the same keywords on Google search.

Should I be concerned? Any one else found a good way to track this?

[LucidSW]

A year ago, I said this wouldn't work. However, I recently tried it and it works, although I'm not saying it would work perfectly every time. The trick is to set campaign #2 with lower bids. The idea is that the Google-only campaign would trigger more often while the search partners campaign would trigger mostly on the search partners.

You are competing against yourself in a way. There is no way to trigger campaign #2 100% of the time on the search partners only. But if you get 90% of the time, I think that's acceptable, even 80% would be.

[RhinoFish]

"I wasn't sure of what type of results google search partners were bringing me"

Segment by Network (unless you mean you're an affiliate or otherwise don't have access to true conversion tracking).

[icedout]

thanks Lucid, that makes sense.

Rhino, for segment by network do you mean in google analytics or in the adwords backend?

[RhinoFish]

Live in AdWords.

blog.searchenginewatch.com/adwordstoolbar0210.png

[icedout]

nice Rhino! can't believe I didn't see that before, now I can see that my search partners networks actually is performing. thanks for that tip!