joined:Jan 26, 2010
I am fairly new to adwords, so I have a noob question that I have been confused about. Some of the products we are advertising with (using google adwords) come in different quanities. For example most of them come in a box of 50 or a box of 100.
Is it a good idea to create an adgroup for each size of the product? For example should I one adgroup for 50ct boxes and another for 100ct boxes? I read that highly targeting my ads is always a good idea. When someone searches for "blue widgets 50ct" I want the 50ct ad to display not one for the 100ct boxes, what is the best way to accomplish this? and is this a good way to do this?
Should I go one step further and have 3 separate ad groups for one product? For example one adgroup with ads for 50ct boxes (with keywords relating to specifically the 50ct product), the second adgroup with ads for the 100ct boxes (with keywords relating to specifically the 100ct product), and the third adgroup with ads for the product name in general? (with keywords relating specifically to the product name without any reference to a quanity ) EX. "blue widgets" NOT "blue widgets 100ct"
Any ideas would be helpful , basically I am trying to figure out the best way to highly target my ads. I want a specific ad or set of ads to show when users use specific keywords.
Thanks for your help I hope this makes sense....