My set-up is as follows: a new web site with a simple structure and clear service offerings. AdWords as the only source of traffic. Conversions: a) the contact form fill out and b) call us at local phone number. For tracking the contact formís fill out, I use AdWords Conversion Tracking and Goals set in Google Analytics.
I want to know how many phone calls are being generated from a particular PPC keyword.
If that's possible, how to merge the phone calls data with AdWords reports to see the Conversion/ROI picture.
What would you recommend for s simple site?