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How to track phone calls generated through AdWords

Just to understand the true value of the keyword

   
12:21 am on Aug 25, 2010 (gmt 0)

5+ Year Member



My set-up is as follows: a new web site with a simple structure and clear service offerings. AdWords as the only source of traffic. Conversions: a) the contact form fill out and b) call us at local phone number. For tracking the contact formís fill out, I use AdWords Conversion Tracking and Goals set in Google Analytics.

I want to know how many phone calls are being generated from a particular PPC keyword.

If that's possible, how to merge the phone calls data with AdWords reports to see the Conversion/ROI picture.

What would you recommend for s simple site?
12:31 am on Aug 25, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You are after a call tracking solution. If you do a search you'll find plenty of people offering this service. It's not too expensive either. For quite a low monthly fee you can get your unique number with included minutes.
1:36 am on Aug 25, 2010 (gmt 0)

5+ Year Member



Thanks, briggidere.

Anyway to avoid a 3rd party solution?
2:15 am on Aug 25, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As far as I know there isn't a simple solution without a 3rd party.
I'm currently in discussions with someone who tracks down to KW level and reports back to AdWords on conversion stats.
It tracks with javascript, cookies and dynamic phone numbers and then automatically generates a conversion to adwords. It's tracked in analytics as well.
It's not simple, but it gives you a lot more data to go on.
1:49 pm on Aug 25, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



if they called the number on your site (not in your ad), that click left the G cookie trail. so if you could get phone ordering people to visit a confirmation page somewhere, you can load the conversion snippet then. so your phone reps might ask them to visit a page, but they're on the phone, might not have access to the internet... you might send an email directing them to a page to complete their order, and load the snippet there. this can also be a way to make sure you have their email for order communications.

so what can you offer them to get them to visit that page... perhaps their shipment's tracking info...

just thinking out loud. :-)
5:09 pm on Aug 25, 2010 (gmt 0)

5+ Year Member



Any recommendations for 3rd party solutions?
12:03 am on Aug 26, 2010 (gmt 0)

5+ Year Member



RhinoFish,

It's similar what jackportersmith's described on Google Support forum regarding Tracking AdWords results:
[google.com...]
12:04 am on Aug 26, 2010 (gmt 0)

5+ Year Member



after_hours,

As for 3rd party solutions, take a look at this list:

[google.com...]
2:00 pm on Aug 26, 2010 (gmt 0)

5+ Year Member



after_hours,

As for 3rd party solutions, take a look at this list:

[google.com...]


Awesome, thanks.