What are the biggest Companies for PPC bid software

[jimmyhung]

Hi all,

I am a newbie in the ppc industry, and found out that there're tons of ppc bid software out there.
I wonder which are the biggest ones (based on market share, or active clients)
There are some few preliminary guessing, (also called the leading companies)

Coremetrics Search
Atlas One Point(Search)
Omniture Search Center
Lyrics HQ Search Maketing
Keyword Max

Please list five biggest companies that you think in ppc bid management industry.
Thanks

[shorebreak]

Hi Jimmy,

I've worked in the ppc bid software space, as you put it, for 7 years, almost entirely with two firms - Efficient Frontier and Omniture. Here's what I think the list looks like:

#1 Efficient Frontier - ~US$800M-900M in spend under management, but keep in mind that their model is a hybrid one of tool + services.

#2 Omniture SearchCenter - ~US$700M+ in spend

#3 Kenshoo

#4 Marin - they say they have US$1B in spend under management, but IMHO that is not true and the real # is probably closer to $400M.

#5 Google Conversion Optimizer - free product, used mainly by companies whose ad spend is significantly lower than $10K/month.

[after_hours]

Doubleclick DART Search
SearchIgnite

[Eurydice]

Shorebreak's list is the correct list of largest ABM tools.

[jimmyhung]

Thank you Shorebreak for your insightful response

It's been really hard to find the market share for this industry.
So your comment is really helpful.
But you criteria is based on annual spending which is interesting.
But you didn't mention Kenshoo's annual spending.
and for the fifth one I guess it's hard to measure, so is there anyway that I could measure its size?