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Top Position Ad Background colour changes to Grey

     

BlazenWeb

2:24 pm on May 17, 2010 (gmt 0)

5+ Year Member



Not sure if it's just me, or if others have reported it, but I'm sure that during the recent Google layout changes the background colour of the ads in the top positions was still pale yellow. I'm now seeing a grey background. Looks like it might be being tested, because it's now gone back to pale yellow having been grey for a time.

You might remember in 2007 when Google changed the background colour from pale blue to yellow [adwords.blogspot.com] in order to:
to improve the experience of our users and advertisers

For me the grey is a bit dull and makes the ads stand out much more, but only Google's stats will tell them whether it's a better alternative for advertisers, Google...and its users.

M_Bison

12:39 am on May 18, 2010 (gmt 0)

5+ Year Member



I'm seeing blue for the background - like the old colour, but perhaps a little darker?

gouri

10:56 pm on May 26, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I generally see the sponsored links at the top of the SERPS having a light pink background.

I just saw it with a light blue background.

foolsgold

1:20 pm on May 27, 2010 (gmt 0)

5+ Year Member



I am getting a light pink background (top three only)and no am not colour blind rustybrick ;)

BlazenWeb

1:54 pm on May 27, 2010 (gmt 0)

5+ Year Member



I haven't seen my colour change for a while, maybe if when you see a different colour you post its hex equivalent using a browser colour picker.

rustybrick

3:51 pm on May 27, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yup, you are not. Saw screenshots of pink. Have not seen gray screenshots yet.

AdWordsAdvisor

11:20 pm on May 27, 2010 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Once in a thread like pretty much like this one I responded and guessed that folks were probably seeing a test, since Google tends to test stuff a lot.

Shortly thereafter I noticed a blog post saying something along the lines of "Google confirms that..." and linking to the thread with my post, here in the forum, to document that confirmation.

Since then, I've pretty much stopped guessing at what might be going on. ;)

Except that in this case, I'll say that (in spite of many tries) I have yet to any color other than the usual color that I always see, which is really hard for me to even name, since I am color-blind.

AWA

BlazenWeb

9:01 am on May 28, 2010 (gmt 0)

5+ Year Member



Yes, I'm not seeing it anymore but managed to get a screenshot before. We've had pink, grey, light blue, which could potentially all be mistaken for the same colour. The one I saw was a greyish pink #f0e6ff, very close to grey with a tinge of pink.

rustybrick

11:19 am on May 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA, what are you trying to say? ;-)

davidkbsd

5:22 pm on Jul 22, 2010 (gmt 0)

5+ Year Member



Hi!

i confirm i see differences on Google.com vs. Google.fr on Chrome.

This color change would be quite a move... i'll leave you guys appreciate it ;)

New Color on Google.fr [kbsd.ch...]
Original Color on Google.com [kbsd.ch...]

david

Azimuth

12:02 am on Jul 23, 2010 (gmt 0)

5+ Year Member



I'm still seeing the standard pale yellow from here in Australia.

BlazenWeb

3:15 pm on Jul 23, 2010 (gmt 0)

5+ Year Member



Also seeing the new colour back again on .co.uk

rustybrick

11:28 am on Jul 28, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So you know, it is official now. Technically "pale purple."

BlazenWeb

12:56 pm on Jul 28, 2010 (gmt 0)

5+ Year Member



Yes I see it now, "pale purple"! I need to either get my monitor calibrated, or my eyes!

netmeg

4:33 pm on Jul 28, 2010 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That's purple? Totally pink to me.

I begin to see why they changed it to a color that would stand out more.

after_hours

10:09 pm on Jul 28, 2010 (gmt 0)

5+ Year Member



I'm seeing purple. I think it's an improvement. Makes the top spot pop.

AffineMesh

3:48 am on Jul 29, 2010 (gmt 0)

5+ Year Member



It's a good job they don't make the background WHITE, otherwise we won't be able to tell which links are sponsored.

Oh, wait a moment... they just have :-(
 

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