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I Cant Find How To Change From Broad To Phrase Match

     
4:05 pm on Apr 22, 2010 (gmt 0)

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1) Let me get this right: Google puts everything by defalut in a broad match and then provides and interface that is virtually impossible to find how to change it?
I have 100 keywords.

I'd like to do this in their convouted interface -- not have to deal with adwords editor which is even more convoluted and difficut to understand. thanks!

My campaign is paused until someone can help me!
4:12 pm on Apr 22, 2010 (gmt 0)

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PS I have adwords editor for another account. this issue is with new account, my other account comes up in adwords editor, I don't see a way to change acconts there. Should I download another copy of adwords editor for the the account? Is this intentional on Googles part. That they defalt everything to broad match, and the interface is viturlaly impossible to figure out how to change all 100 keywords to phrase of exact match. I'm pausing the campagin till someone can help me. I'm so flustured.
10:59 pm on Apr 22, 2010 (gmt 0)

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Kevs, this AdWords Help Center page discusses how to change match type in bulk, or on keyword-by-keyword basis:

How do I change a keyword's match type? [adwords.google.com...]

AWA
12:41 am on Apr 23, 2010 (gmt 0)

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Honestly, it's not that difficult in AdWords Editor. You just select them and change the match type. Or if you want to run both, select them, copy, paste, and change the second batch.

I run lots of accounts out of one AdWords editor. It's not difficult. Go through the tutorials. All you have to do is specify the email address and password, and it will download whichever account you want to work on.
8:19 am on Apr 24, 2010 (gmt 0)

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If you want to use AdWords Editor just go to File > Open Account > Add Account and it will switch you over to the new account. You can toggle between accounts in the same place.
 

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