joined:Apr 7, 2006
I am changing a small piece of all of my urls for a large campaign. Most of the keywords in this campaign use keyword destination urls so I have edited those. For adgroups not using specific keyword urls I am considering either adding the kw urls or simply writing new ads, same as old ones but with url edit. So I am led to these questions:
I know that if I edit my ads, or write new ones and pause old ones, I won't have any history on my new ads which could hurt their ranking somewhat. But what about keyword level url edits? Do these develop a history? ---> keyword tracking aside, would it be best here to write new ads, or continue using the old ones and add new url to keywords individually. (or would it even make a difference?)
note that new and old destination page is the same.