Forum Moderators: buckworks & skibum

Message Too Old, No Replies

Show ads more evenly. I don't understand

Served: 94.56% vs 5.44%

         

pavlovapete

10:54 pm on Mar 17, 2010 (gmt 0)

10+ Year Member



Hi,

I have the campaign set to Show ads more evenly.

Yet one of two ads in the Adgroup has been served 94.56% of the time.

How is this even rotation? Or have I missed something?

Thanks

<edit: I am clearly not understanding the "served" statistic>

AdWordsAdvisor

2:22 am on Mar 18, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi pavlovapete,

The most common reason for this (at least in my past experience) has been that the advertiser was looking at two ads that started at different times for a date range in which, for example, one has been running for, say, two weeks, and the other for, say, two days.

In such a situation, the one that has been running for weeks will have been served a much higher percentage of the time for that date range.

Possible in this case?

If this is not it, it might be best to contact AdWords support directly - as a look at the account would most likely be required to get to the bottom of things.

AWA

pavlovapete

3:26 am on Mar 18, 2010 (gmt 0)

10+ Year Member



Thank you AWA.

Will look more closely.

Cheers