Could really use some assistance on this one.
I've been running several very successful campaigns, over 5 domains, for around a year.
I recently decided to move the sites to a new, single domain. The reasoning was to focus on one high quality website, centralize content and give a better user experience.
The problem is that since pointing the ads to the new domain, my clicks have since gone through the floor and profits are negligible. I had expected some dip in account peformance but not this much. All keywords have 7 - 10 quality score.
My thoughts are:
- People just don't like the new domain in the ad
- The old urls have a long history and a better CTR
- There's something else I'm missing
It would be a backwards step to revert to the old domains as the new system would allow my business to grow and provide a lot more for users. (It also cost a lot of money and time). But this looks like what I'll have to do. This could be a classic case of 'if it ain't broke, don't try and fix it!'
Any help on this would be VERY much appreciated.
Thanks
