How do you add additional (e.g. long tail) Keywords?

add into existing ad group or create additional group

[foxpyt]

Hi guys

What is your strategy for adding Keywords (long tail, wrong spelling etc)?

I can see mainly two different strategies:

1) You add them in an existing group as Google Keyword Opportunities suggestes. But is there not the risk that you spoil an existing group?

2) You create an new ad group with identical ad's to test the keywords? Once tested moving them into the existing otimized ad group?

Or better solutions?

Nic

[dertyfern]

For the most part I add new kws to existing adgroups. I don't want to take the time to create a new one for each test.

If the kw doesn't perform, I reduce the bid until such point that I eliminate it.