I have tried every possible way to make my ad quality increase but I stay at 3 or 4 out of 10 in 90 % of the cases. So far I have the exact keyword in the title of my ad and in the landing page and an average rate of return for that ad of about 20 % but it doesn't increase at all ?
My question ? why isn't my quality score not increasing ? is it because 20 % return is not enough or it is because the overall return of all my ad and keywords is below 5 % ?
and finally does adding the keyword at the end of the url www.mywebsite/keyword HELP ?
Thank you,
You might include the keyword in your ad, but how *relevant* is your ad to your keyword and your landing page? Are they of the same theme? Is *every single keyword* in your ad group completely in sync with *every single ad* in the ad group, or could some of either be too broad for what you're actually offering?
That's what I see most often when asked to look at QS issues.
So I am thinking the issue comes from my CTR, I have probably over 300 keywords and only about 10 a performing good ( over 10 % the rest is 1 % is under.
I was wondering if it is better to delete to poor performing ads from my account to increase my CTR or if it is better to start a new campain with only the good performing adds so that my CTR starts off with a good score ?
I am thinking it is the best way to increase my QS and decrease my cost, am I heading the right direction ? to be honest on my keywords I am currently at more than 6 USD a click and I keep heading this way soon I will have to STOP eating twice a day...
