Reports exclude keywords with no clicks.
This is nothing new for anyone who used reporting to see search terms in the past.
I just want to underline that advertisers certainly WANT TO SEE keywords with no clicks INCLUDED, period.
They are there, all ready to be shown to us.
Is Google afraid it would be questioned with too many "whys" about why certain keywords trigger our ads?
I'm just guessing in my try to understand why they don;t show this to us.
What do you think? Do you want to see those terms?
Cheers!
One reason they probably do this to save bandwidth. If I got a report showing 0 impressions, 0 clicks, 0 conversions and hence 0 position (actually infinity since it is a divide by zero impressions) for each day, the file would be much larger, take more time to compile and take longer to download.
A "no impressions" report would be a nice thing to have however.
Are you sure it's clicks and not impressions? When I run my daily reports, all keywords that did not get impressions will not show up in the report, nor do I want them.
Read my post again please. I referred to a feature that is within the interface. The text in bold is copy/paste from the interface, not my made up.
And being that about interface or reports, I do refer to keywords that DID create impressions but no clicks. I want to know them so I can improve my negatives list.
