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Quality score decreased overnight .

9:46 am on Jan 16, 2010 (gmt 0)

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I created adds that I managed to get all the way to 7/10 quality score but never published them ( as I am currently not finished with creating all my adds ). I disconnected for adwords editor last night and this morning when I reconnected I noticed that those adds that had a quality score of 7 now have a quality score of 3 or 4 / 10 ?

Why did it decrease like that overnight ?

Thank you,

10:11 am on Jan 16, 2010 (gmt 0)

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Adwords assigns an initial qs based on a calculated estimate when you create/modify an ad. It then checks all else (landing pages, etc) and modifies accordingly.
10:52 am on Jan 16, 2010 (gmt 0)

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Some go up, most go down.

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