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Leave Google optimize "Show better performing ads more often"?

winner ad optimization

10:18 pm on Jan 15, 2010 (gmt 0)

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Shall I leave the ad optimization to google or run statical significance tests myself?

Can I trust Google that they will do the job best.
In this case as soon as Google has choosen one ad I would change the looser ad.

What is your experience?


10:25 pm on Jan 15, 2010 (gmt 0)

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If you have the means/ability to track your conversions by ad then i'd do that over letting Google optimize it for you.

Google optimizes the adtext for their monetization, you should be optimizing them for YOUR monetization.

8:27 am on Jan 16, 2010 (gmt 0)

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Google optimizer your ads based on CTR.
that's it.
if you track your conversions you better optimizer your ads
manually by conversion rate and not just on the basis of CTR