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I don't understand something about adwords, I had 4 similar keyword in one add group the cost for one of the keywords was 1.50 with a quality of 5. I decided to put this keyword alone in one single ad group and the result I got to a cost of 2.25 and quality of 7 !
I though the cost decreased when I increased the quality why does it sometimes increase ? anybody experiences the same thing and has figured out this part of adwords ?
What happened is that my QS went to 7 /10 with a CPC of 2.25 ( not that I haven't activated my adds yet ) it is just the score adwords editor gave me once I uploaded my changes )
So my question is still the same why did my CPC increase, I though that when QS increase CPC decreased or is it going to as I publish my add and really go live and start advertising ?