right now i have a KW that i am bidding on for say : $24.00
average CPC is actually $0.50
CTR is about 25%
and conversion rate is about 4.5%
it says on the bid simulator:
Max. CPC----------Estimated Clicks--------Estimated Cost-------Estimated Impr.
$24.00 (current)--149---------------------$74.20---------------519
$0.56-------------141---------------------$59.90---------------516
$0.51-------------127---------------------$40.90---------------513
if i drop my bid by $23.46 down to .56 im not losing too many clicks, but lowering my cost by almost $20 and still retaining the estimated clicks.
but holy cow, im scared, that things may fall off like a hot brick...
anyone have experience with bid simulator?
