I’m wondering how can my site be in the first premium spot? I’m already first for several keywords in the standard Adwords zone, but I’m still unable to be in the Premium spot. What can I do? Increase my CPC? If so how much? What is the average Cpc to be there?
HELP! NEED MORE INFO!
Thx ;-)
We seemed to manage it, with ~10% CTR on a few ads.
Rgds
Damon
HELP! NEED MORE INFO!
Where is eWhisper now that we need him, with his trademark lists of the perfect links to information posted in the past? ;)
I did a quick search and couldn't find the post I was looking for. But here are the most important details, from a past thread, of which there are more than a few...
...very briefly, ads are placed in the top two spots when they have met an additional performance standard, that focuses on CTR - as a measure of the ad's relevance to Google's users.So, short story, it is an excellent CTR, rather than paying more, that gets you to the top.
Also, only ads that have been reviewed and approved can go up top.
AWA
Where is eWhisper now that we need him, with his trademark lists of the perfect links to information posted in the past?
Some of us have to work... ;)
First premium thread:
[webmasterworld.com...]
Mssg 24 has some good AWA info:
[webmasterworld.com...]
And, of course lots more AWA info on Premium Listings Here [google.com]
The biggest problem with stating 'the facts' is that this algo has changed several times, and I'm sure there are always minor tweaks going on behind the scenes.
One of the major points to remember: It's actual paid CPC and not max cpc that matters.
This makes it so that the CTR matters a bit more than for the other positions because of the max cpc weight change.
It is possible to be in the top spot while being the only competitor - therefore, only paying $0.05/click.
I think that statement alone says quite a bit.
