Companies advertising on the Google keyword search engine are becoming increasingly concerned about the practice of "click fraud", which is increasing their advertising budgets and rendering many campaigns useless
I found this in my Gmail box as a "related" ad LOL
"Then suddenly in October it [CTR] increased to around 60 to 70 per cent. We had exceeded our advertising budget by 10 in the morning."
Google has advised the companies to increase their advertising spend to avoid burning through their budgets so quickly.
Interesting...
"But the whole system is based on underlying honesty. Once that is undermined, the whole thing falls apart like a house of cards."
Very true
Doesn't look like this is going away.
