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AdWords Product Extensions

How to tie specific products to ads?

     

netmeg

10:03 pm on Nov 30, 2009 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I see that I can set up product extensions in my account now. I already have my Merchant Center account tied to the client's AdWords accounts. And when I go look for the ads, there's a link that says "Show products" for the products I've enabled. This is all great.

However, some of the products aren't matched properly (and I looked at some of my competitors, and theirs are even worse - lucky for me!)

So I got an email from the AdWords Blog announcing these were available to everyone, and it says something about controlling which products display with which ads by "making a simple addition to your Merchant Account" - but they don't say what the addition is! Where is it? Is it in the feed somewhere? If it's in the account, where is it? All I can find is that the two accounts are tied, not that I can specify products to an ad or ads.

buckworks

10:15 pm on Nov 30, 2009 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My AdWords rep said the system chooses which product to display based on parameters in the product's description but didn't say what those were and couldn't tell me how they could be tweaked.

I haven't even been able to see yet which products are being matched; the product extensions are not showing in my location, I guess.

Growing pains ...

ADDED: so far the only thing my merchant and I have been able to figure out is that we could make some edits then upload a new version of the feed.

rustybrick

1:35 pm on Dec 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe the more details you have feeds, the better the matching. There are new attributes for this and the details are at [adwords.google.com...]

netmeg

2:43 pm on Dec 1, 2009 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Glug. Have several thousand products and the feed is generated and ftp'd up automatically. Not gonna work. Ok, thanks.