Smart Budget Strategies for campaigns.

How to spread your money through your account

[erickgamio]

If I have a US$200/month budget is it wise to have a high daily budget, say US$20 a day, and have a 10 day full throttle campaign? Or is it smarter to spread the monthly budget in US$5.00 days?

I guess the first option will give me more air time throughout the day right? And the other one will show my ads just a few hours...

Any strategies you know of?

Thanksss!

[Rehan]

Figure out the which days / times are best for conversions, and focus on those. No sense in burning through budget at times when conversion rates are low.

[buckworks]

IMHO it's usually wiser to aim for consistent exposure over time rather than letting your ads stop and start.

If you have to work on a restricted budget, tweak your ads and your bids until you find the sweet spot that will keep the ads always online and just barely use up your budget.

It's counterintuitive, but that may mean lowering your bids. On a limited budget you can often get more clicks by bidding less, not more. Your ads will ride lower on the page, of course, but they'll be there more of the time.

Test ad variations and target your keywords carefully. Drill into your reports to identify the terms and the ads that are converting the best and be rigorous about weeding out poor performers. That's good advice at the best of times but when resources are tight it's extra important. You can't settle for an ROI that's just mildly positive, you need to make those dollars work hard.